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Follows the history of sports marketing executive Sonny Vaccaro, and how he led Nike in its pursuit of the greatest athlete in the history of basketball, Michael Jordan.

A well enough done story about the rich white guys that got even more rich off the fame of Michael Jordon. It’s not framed like that, with the impression that it’s an underdog story, but it’s clear that while Nike wasn’t the massive company it’s become now, it was still large enough to be in the same game as the top 5 shoe companies.

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